We’re happy to announce our Planning & Brand Partnerships Director, Ben Briggs, has been appointed as Deputy Chair of the DMA’s Print Council – a prestigious position with a three-year tenure.
In the role, Ben will be working closely with the Chair, Kerry Holden, to represent the interests of all members involved in the inserts process – from clients, agencies and media buyers to printers and publishers.
The DMA’s most recent report into the state of the insert market can be found here, with a foreword from Ben
Of the new position, Ben says:
“I’ve always been passionate about print, which is reflected in my current role running Response One’s award winning multi-media planning team (placing in excess of 178 million inserts, 33 million Door Drops and 273 million direct mail packs), and our Brand Partnerships division which manages third party insert and sampling opportunities for brands like ASOS and Shop Direct.
As Deputy Chair of the Print Council, I’ll be able to combine my unique understanding with my long-standing love for the sector and fly the flag for a media channel which is often unfairly overlooked in favour of newer digital routes to market.
Inserts have the flexibility to be used as an independent channel or compliment other channels, where they have been proven to provide significant uplift as part of a multi-media campaign.
Print Media still has a crucial role in the marketing mix.
When a consumer flips the pages of a newspaper over breakfast, ponders a creative DM piece they’ve picked up off the doormat, or luxuriates with a glossy lifestyle magazine, that experience is real, relevant and undeniably engaging - what other medium can claim the same?”
For further guidance on how to make the most of your insert campaigns, you can read his dos and don'ts right here.