The key to successful data planning is to devise sustainable, cost effective solutions that consistently deliver results.
Our state of the art analysis tools generate media and direct mail results, enabling comparisons on creative treatments, offers, seasonality, and selection criteria. Your marketing will get smarter as we learn from your results and constantly refine your campaigns.
An insight-driven approach improves targeting, reduces costs and improves overall ROI.
We can provide a whole range of profiling and analysis services all designed to help you improve the effectiveness of your marketing.
Access to all of the UK's leading lifestyle and geo-demographic data sources enables us to add depth of knowledge to your existing data. In addition we have in-house analysts that build bespoke selection and de-selection models to ensure our targeting is effective for your needs.
Apply this knowledge to your marketing to drive the development of creative, product concepts, pricing and incentives, all the while improving your targeting.
An insight-driven approach ensures that you maximise the value of your acquisition efforts and make the best possible impact with your budget.