Anna Smith

List & Media Planning Director

All too often agency principals relinquish client contact in favour of their managerial responsibilities. Anna on the other hand has made it her priority to maintain the right balance of both. Her focus remains to drive new business development while maintaining existing client relationships.

Anna’s depth of knowledge comes from extensive direct marketing experience, which began in 1994 as Account Executive at McCann Erickson. Here she managed planning and buying for a wide range of accounts including JD Williams, English Country Cottages and Prospero. This was followed by three years at Colleagues Direct Marketing where she continued to excel.

In 1998 Anna joined Patrick, Tim and Sarah to co-found Response One. Overseeing the departmental Group Heads in our List and Media Planning division, Anna’s hands-on approach has ensured the continued success of our planning teams and their clients.