Contact Strategy

Right message, right person, right time

Do you have the data infrastructure in place to identify and automatically trigger key campaigns from your database that allow you to send relevant, timely communications to any customer, throughout key points in the customer lifecycle?

By analysing your data, Response One can help you to devise a strategy that is right for your business. From acquisition and welcome, through to reactivation, we will help you to identify those key trigger points that are significant in your customer journey. A contact strategy will enable you to:  

• Welcome new customers with the right message at the right time
• Convert trial buyers into multi buyers
• Identify customers that may be due to lapse and act before they defect
• Identify key events that drive value
• Conduct timely win back actitivites
• Identify 'best' customers for additonal tailored incentive or loyalty programme
• Identify unprofitable customers to eliminate cost from marketing campaigns

To find out more about how our contact strategy services can benefit your business contact us today.

Related Topics

Insight driven/triggered email
Analysis and Insight