Daxon - Media Sales

New business increases tenfold for catalogue retailer Daxon

The Challenge

With only Statement Mailings open to receive advertising opportunities, and just a handful of advertisers booking placements, Daxon new that a new sales strategy was required if they were to maximize value from their customer communication programme.

The Solution

Response One undertook a thorough review of the Daxon programme, before making recommendations to:

· Introduce new customer communication channels to expand market potential including monthly product despatch and list rental

 · Maximise the existing revenue opportunities by removing advertiser restrictions and opening up several programmes to the financial services market

 · Recruit new advertisers in both existing and new markets to widen the advertiser client base

The Results

Response One increased the core adviser base from 10 advertisers to 93 within 24 months reducing the over-reliance on the existing client base and opening up brand new opportunities for Daxon.