Email Marketing

 

Insight driven email

Our sophisticated email marketing service enables you to manage and track your email marketing campaigns with ease. We offer a full range of B2B and B2C email marketing services including;

  • Lead generation
  • Email newsletters
  • Brand awareness
  • Campaign offers and promotions 

What makes us different? 

We believe that every campaign sent is an opportunity to understand how your customers and prospects behave; it is this insight that can be used to segment your email marketing campaigns and tailor your messaging. Our experienced Account Managers can advise on:

  • the best time to send your email 
  • the best subject lines to use 
  • the effectiveness of your creative

We test every aspect of your campaign so that you can use the results to constantly refine your marketing and improve your results.

Our unique features include

  • Intelligent time sending
  • Subject line testing
  • Deliverability checking
  • Validation and de-duplication
  • Personalisation
  • Analysis & reporting
  • Filtering and segmentation

To find out more about our email marketing services, or to obtain a quote for your next campaign email us today. 

Intelligent time sending

Everyone reads their emails at different times and intelligent time sending analyses when each of your recipients will be most responsive to your marketing. Using information based on when people have opened and clicked-through on previous messages, or opted-in and subscribed to your marketing, everyone on your list will receive your email at the time they're most likely to read it and click-through.

Subject line testing

Can’t decide on which subject line will get the best response – why not test a number of different versions? Our service enables you to send a test proportion of your list with multiple subject lines to see which achieves the highest open rate. Our email tool will then analyse the open rate of the initial proportion to see which subject is the most popular – all further messages automatically adopt the most successful subject line maximising your response.

Deliverability checking

We perform over 270 deliverability tests on your message and alert you to problems that might affect the way your email appears in different email clients (Outlook, Hotmail etc) or may increase the risk of it being marked as spam, allowing you to modify it accordingly to achieve maximum levels of open rates.

Validation & de-duplication

We are experts in data management and will remove any invalid or duplicate email addresses from your data ensuring your targeting foundation is cleansed and market ready. Automated data management Opt-outs and bounces are instantly flagged and blocked from your future campaigns ensuring that you comply with data protection and that you adhere to best practice.

Personalisation

The clever use of Personalisation can significantly improve your response rates. Your email can easily be personalised by merging data about your customers or prospects into your message or subject line to give it that personal touch.

Analysis & reporting

Highly detailed reporting helps accurately measure the effectiveness of your campaign. You will also be able to see which aspects are the most successful and use this insight to constantly refine your email campaigns.

Filtering and segmentation

Special filtering and segmentation techniques can be applied to your email campaigns to further improve your response.