Insight Driven Email

 

Using customer insight to drive targeted email

Use insights derived from data your organisation already holds about your customers to improve the relevance of your marketing communications and increase your response and conversion rates.

Triggered Communications
Using insight from your customer data, we can help you to create a strategic menu of possible outcomes for each of your customers. By programming these outcomes into your marketing database customers can be automatically added to marketing campaigns based on their behaviour.

Triggered activity reduces time and costs, enables you to implement highly complex 1-2-1 communications that simply would not be possible without automation and improves both relevance and timeliness of customer communications. Types of triggered activity include: 

 ACTION  TRIGGERED COMMUNICATION
 Product viewed on website triggers next best product offer 
 Promotion value redeemed  triggers offer level (lower or higher incentive)
 Purchase due/expected triggers prompt to spend
 Propensity for customer to lapse triggers engagement activity  
 Customer lapsed triggers winback
 Low spend on loyalty card triggers balance/quarter end reminder
 Customer not redeemed promotion triggers last chance

 To find out more about how our email marketing services can benefit your business contact us today.

Related Topics

Analysis & Insight
Contact Strategy