Patrick Sargeant

Managing Director

Building one of the UK’s most successful independent direct marketing agencies takes insight and experience. As MD, it is Patrick’s detailed understanding of the marketplace that continues to drive the Response One team. He believes in offering hands-on strategic support to everyone within the company, built on clear and open channels of communication between both staff and R1 clients.

Over 15 years' direct marketing experience includes 3 years at one of the UK's largest list broking and management companies, followed by the Book Club Associates, where he was head of data and insert sales. In 1992 he moved to Colleagues Direct Marketing as Senior Marketing Manager and was appointed to the Group Board as Data Director in January 1995. In March 1998 he founded The Direct Consultancy, before moving on to co-found Response One Direct Marketing.

Patrick’s wealth of experience has seen him lecture for both the Diploma in Direct Marketing and the ICFM Charity Foundation. Patrick is passionate about delivering quality, data driven solutions and exemplary client service –an ethos that is reflected throughout all divisions at Response One.