Prospect Pools

Improving customer acquisition with Prospect Pools

We create sophisticated multi-sourced prospect pools which enable our clients to build valuable prospect insight and improve the targeting of their acquisition campaigns.

The importance of multi-sourcing
A Prospect Pool environment provides a platform for maximising the value of multi-sourced data. Valuable insights drawn from these various data sources can be retained within a Pool, and if used correctly for modelling and prospect selection, can significantly improve response.

The ‘right’ combination of data
We are experts in data planning and are the 2nd largest data broker in the UK. This means that we can - and do - work with all the providers of geodemographic, lifestyle, B2C/B2B and niche data, enabling us to provide completely objective advice on the right sources of data for your solution. You can therefore be confident that the optimal combination of modelled data and niche lists will be used to maximise campaign response.

Strategic data planning
A Pool in itself will not deliver results. It is the strategic data planning that we include as an integral part of our Prospect Pool solution that provides the real value. It is this inclusion that we see as being fundamentally different to our competitors and that we know will have a positive impact on direct marketing activity providing higher response rates and a greater return on investment.