CRM PROJECT MANAGER

THE COMPANY

Response One is an insight-driven marketing agency backed by the power of the St Ives Group, specialising in delivering innovation alongside the highest standards of client service with a professional and co-operative approach to doing business.

Our work family is a group of brilliant people who inspire trust, respect and loyalty, and continually drive change. We prioritise collaboration, knowledge sharing and mentoring to bring out the very best in each other.

Together we celebrate our success, face challenges and live by our business vision and core values – Innovation, Collaboration, Commitment and Diligence.

St Ives PLC’s marketing services businesses Response One, Occam and Amaze One are an integrated proposition, focused around the four core areas of Media, Technology, CRM and Data Science. The group has the capability to support any stage of the customer lifecycle and offers clients the rare opportunity to have a single agency to seamlessly handle everything from media planning to customer retention.

 

THE POSITION

You will be acting as the CRM Client Lead and be responsible for the CRM Project Management of day-to-day activity within the agency and also between Response One and a number of existing clients.

 

THE RESPONSIBILITIES

Responsibilities will include but are not limited to:

  • Client & Supplier Management
  • Project Management of all CRM client initiatives, using Project Management processes, tools and principles.
  • Attend client meetings as required, taking detailed minutes & sending full reports to attendees
  • Support the CRM clients in the delivery of multi-channel engagement strategies and communications plans that drive acquisition, retention and cross-sell.
  • Work with the CRM team to identify and deploy new and impactful ways to connect our clients with their customers.
  • Work alongside the analysis/insight teams to deliver the client CRM projects.
  • Interpret analytical and research output, answer the ‘so what’, and use this to inform CRM planning activity and recommendations.
  • Ensure CRM plans align to the strategic and operational objectives of the client and are agile enough to react to changes in market conditions.
  • Work with the senior team across our business to identify and deploy new and impactful ways to connect our clients with their customers.

Account Administration 

  • Manage workflow documents, ensuring that status of all CRM projects is update to date at the end of each working day.
  • Compile monthly status reports for all CRM clients.
  • Responsible for all aspects of CRM Project financials, from cost estimates, POs, processing invoicing and the on-going update of the agency’s financials central system.
  • ·Provide regular reporting on client activity for both the client and the client internal teams.

Campaign Management

  • Work closely with the CRM team to ensure the campaign briefing process enables all marketing campaign queries to be handled smoothly and efficiently.
  • Management, development and execution of all email marketing and data activities based on specific customer segmentation, campaign or behavioural change objectives.
  • Identifying and driving new data collection opportunities/projects.
  • Continuously optimise the performance of campaigns through working with the Analysis team and tracking individual campaign KPIs.
  • Perform detailed and on-going competitor and market analysis.

 

THE REQUIREMENTS

  • Solid experience of understanding and developing customer strategies, customer journeys and actionable recommendations and briefs.
  • Understanding of data and insight and their role and usage within a marketing strategy and direct communications environment (you will have access to a data and insight team).
  • Understanding and interest in CRM/data insight/manipulation and use / application for CRM marketing.
  • Confident with strong communication skills.
  • Strong organisational skills with proven ability to handle multiple projects in a fast paced environment and execute tasks under pressure.
  • An interest in new technology and how it can be deployed to improve customer experience.
  • Can remain flexible; comfortable adapting approach based on client requirements and desires.
  • A basic understanding of all marketing channels (both online and offline), and how these can and should be used.
  • Perfectly at ease in front of clients, leading meetings and workshops; strong customer focus.
  • Can write and deliver strong, inspirational, presentations where every statement is supported by evidence.

 

THE BENEFITS

  • Pension scheme
  • Healthcare
  • Life assurance
  • Generous holiday allowance
  • Plus more…

 

THE LOCATION

Based in Bath, includes travel throughout the UK.

 

WHY SHOULD YOU APPLY?

  • Excellent benefits
  • Growth and advancement opportunities
  • A great team of people
  • Relaxed working environment

 

INTERESTED?

For a full job description and details of how to apply, please contact Hannah at Recruitment@responseone.co.uk

 

CRM DELIVERY EXECUTIVE

LOCATION: BRISTOL INITIALLY, MOVING TO BATH IN COMING MONTHS

DEPARTMENT: CRM

REPORTS TO: CRM DELIVERY MANAGER

SALARY: DEPENDENT ON EXPERIENCE

 

About Amaze One:

CRM by Amaze One fuses information, ideas and ambition into powerful, profitable and lasting relationships. Amaze One is out of the ordinary and challenges conventional CRM practice by offering a mix of on and offline services that is unique.

Amaze One brings together more than 40 years’ experience of digital and data services and a deep understanding of people’s behaviour, into one powerful approach. Its offering includes a breadth of channel and data understanding in a united suite of services – each informing, and being informed by, the other. These include; campaign planning, selection and evaluation; acquisition; lifecycle management; business intelligence and analysis; customer experience planning; content creation; production; optimisation; data management and database design; and marketing technologies.

The agency is the collaboration between St Ives companies Amaze Ltd and Occam DM Ltd. It has been set up to break down the inherent silos of traditional CRM processes, providing insight-driven creative communications by blending data and digital disciplines to engage customers and deliver long-term, profitable relationships for clients.

 

Purpose of the role:

To plan, schedule and traffic the delivery of CRM campaigns with a large focus on digital marketing deliverables for tier 1 clients.

Competencies/skills required:

  • A good, working knowledge of Microsoft Excel, Word, PowerPoint and preferably MS Project and Visio
  • Organised with proven ability to plan and co-ordinate multiple work streams
  • Basic knowledge of CRM Marketing Campaigns (preferred)
  • Experience within similar role (preferred)
  • Excellent communication skills – written, telephone and face to face
  • Planning and scheduling skills including client management and expectation management
  • Proven ability to work in a changeable, fast moving and pressured environment
  • Experience of proactive client contact as well as reactive must be demonstrated
  • Able to travel within the UK
  • Pro-active self-starter
  • Logical thinker
  •  Problem solving skills

 

Main responsibilities:

  • Planning and trafficking campaign schedules with Amaze One Delivery teams and responding to Client Services teams with relevant updates in relation to Client deliverables.
  • Scheduling and resourcing workload internally
  • Responsible for the internal administration of projects, assisting with reporting and project plans
  • Understanding individual briefs and the impact plus consequences of deployment timing plans
  • Support internal reviews for process evolvement, scheduling amends and trafficking improvements
  • Required to work closely with Campaign Orchestration and Client Services teams for Amaze One, Occam and Response One
  • Support the development of internal ways of working, processes and tools

 

CRM COMMUNICATIONS DEVELOPER

LOCATION: BRISTOL INITIALLY, MOVING TO BATH IN COMING MONTHS

DEPARTMENT: CRM

REPORTS TO: HEAD OF CRM COMMUNICATIONS

SALARY: DEPENDENT ON EXPERIENCE

About Amaze One:

CRM by Amaze One fuses information, ideas and ambition into powerful, profitable and lasting relationships. Amaze One is out of the ordinary and challenges conventional CRM practice by offering a mix of on and offline services that is unique.

Amaze One brings together more than 40 years’ experience of digital and data services and a deep understanding of people’s behaviour, into one powerful approach. Its offering includes a breadth of channel and data understanding in a united suite of services – each informing, and being informed by, the other. These include; campaign planning, selection and evaluation; acquisition; lifecycle management; business intelligence and analysis; customer experience planning; content creation; production; optimisation; data management and database design; and marketing technologies.

The agency is the collaboration between St Ives companies Amaze Ltd and Occam DM Ltd. It has been set up to break down the inherent silos of traditional CRM processes, providing insight-driven creative communications by blending data and digital disciplines to engage customers and deliver long-term, profitable relationships for clients.

 

Purpose of the role:

The role of the CRM Communications Developer is a key role within the CRM Division. The focus of the role is to ensure the delivery of CRM campaigns through the building and deployment of CRM communications such as Email.

 

Main responsibilities:

This is a CRM Communications role with a focus on delivery. It requires a strong level of technical, administrative and communication skills. Tasks include:

  • HTML development of CRM Communication builds
  • Campaign Management
  • Brief Management
  • Ensure job output meets the requirements of the brief;
  • Ensure benchmarks for delivery are agreed before production work commences.
  • Successful interpretation of campaign briefs received from the client, identifying any areas of the brief that require further clarification and/or approval
  • Strong focus on testing and quality of final HTML outputs
  • Keeping up with the latest email build techniques.
  • The responsibility of improving our email building process with modern techniques and build tools.

 

 Email Design & Development

  • Drawing upon your strong email design and technical skills you will design and build HTML emails following current industry best practice guidelines. Ensuring all email templates and designs are responsive and maximised for mobile
  • Create email campaign concept ideas as well as working from a client brief
  • In addition, you will continually be looking to improve our existing and new email templates ensuring they are effective, on client brand and consistent to help maximise results
  • Assist in the management, development and execution of all email marketing and data activities inside multiple ESP’s (Email Service Providers)
  • Support the development of brand new creative(s) for our client’s customer lifecycle journeys
  • Testing and debugging HTML emails, Cross browser / device testing
  • Creation of all design assets including banners, landing pages and display creative
  • Web design/ development skills
  • Experience of copywriting

 

Communication

  • Manage communications in respect of all client campaign work;
  • Work alongside the other departments to provide service in line with the agreed client SLAs
  • Provide regular updates around the status of your campaign builds
  • Collaborating with designers

 

General

  • Constantly looking to improve the standard of outputs, with a finger on the pulse of modern email design and build.
  • Gain knowledge of client terminology and way of working;
  • Investigate problems and advise options when queries arise, liaising with other departments or staff when required;
  • Adopt and encourage an open-minded approach to new projects
  • Provide technical advice to other departments as and when required
  • Identify and suggest ways of continually improving the process of running campaigns
  • Ensure that the client team is kept up to date with the progress of all campaigns, making them aware of any issues that may affect delivery;
  • Attend internal or external client meetings when required
  • Good understanding of grammar

 

Skills & Experience

Essential:

  • Strong technical background with excellent HTML and CSS skills
  • Experience in a direct marketing industry environment;

 

Desirable:

  • Good knowledge and experience of using digital marketing tools, preferably with experience in using:
  • Hands on campaign skills, preferably with experience in using Email Deployment Platforms such as:
  1. Pure 360
  2. Unica e-Message
  3. IBM Marketing Cloud
  4. Salesforce Marketing Cloud
  5. InTouch
  6. Click Dimensions
  • Strong MSOffice skills
  • Creation of all design assets including banners, landing pages and display creative
  • Web design/ development skills
  • Experience of copywriting
  • Knowledge of modern front end development tooling. Specifically Node and Grunt / Gulp.
  • Knowledge of CSS pre-processors. Specifically SASS

 

DATA SCIENTIST

THE COMPANY

Amaze One brings together more than 40 years’ experience of digital and data services and a deep understanding of people’s behaviour, into one powerful approach. Its offering includes a breadth of channel and data understanding in a united suite of services – each informing, and being informed by, the other.

St Ives PLC’s marketing services businesses Response One, Occam and Amaze One are an integrated proposition, focused around the four core areas of Media, Technology, CRM and Data Science. The group has the capability to support any stage of the customer lifecycle and offers clients the rare opportunity to have a single agency to seamlessly handle everything from media planning to customer retention.

THE POSITION

The role sits within the Data Science team, which provides a full range of advanced analytical, statistical modelling and machine learning services.

We play a central role within the business, with the data management, analytical, statistical and machine learning skills within the team used to support work across Response One. As our business and the marketplace in general increasingly centres around data driven statistical solutions to marketing needs, the role of analytics is becoming increasingly core to everything that we offer. This is why we have a Board member representing the Analytics / Data Science functionality.

Understanding data is critical to helping drive value for our clients. Everything we do – from analysis through to consultancy starts with the data and it is critical that we get it right. The role of Data Scientist is a key one that works closely with Response One clients ensuring that data and the insight their team develops plays a key role in influencing their marketing decisions. 

The Data Scientist will be responsible for providing analysis, statistical and machine learning solutions across a range of blue chip clients and sectors including charity, Travel and Leisure, Food and beverages, Retail, Finance and more. The role will also involve working hands on client projects on SAS, R and Python tec. It will involve developing the machine learning knowledge and the knowledge of using new systems to ensure the client outputs are more accurate and speedy. This is a very hand on role looking for prior experience of developing segmentation, propensity models and good exposure to statistical techniques such as regression, CHAID, clustering,

The role will also involve elements of Data Visualisation and telling stories from the data to ensure client outputs are simple and easy to understand and are effective to deploy.

Real-time Analytics - With much of the market moving into real-time analytics, we need to be nimble on our feet and develop solutions which are deployed in real-time. The Senior Data Scientist role will be the main driving force behind this they will need to develop the Response One offering in this area, such as understanding of different Data Management Platforms (DMPs) and how propensity scores can be used to power them in real-time.

THE LOCATION

Bath

THE RESPONSIBILITIES

Key responsibilities will include, but are not limited to:

  • Hands on role analysing client data to produce analytical outcomes to help clients improve their business performance
  • Identify, define, develop and deliver the right analytical and machine learning solutions for the clients
  • Help tell story from the data and visualise the data in a way which is easier for clients to understand and action
  • Ability to quickly understand analytical briefs and produce solutions which directly answer client’s briefs
  • Ability to spot analytical opportunities for clients in order to ensure they are given the right solution
  • Ability to think outside the box, be creative and think about new ways to tackle the analysis
  • Ability to produce real insight from the data and recommend actions on the back of them
  • Ability to confidently playback the analysis to the clients
  • Good at understanding client’s business context in order to put things into perspective rather than just looking at the data in a silo
  • Interpreting analytical output and developing recommendations to feed back to the client
  • Developing relationships internally and working to identify ideas and projects that could use ‘insight’ across our internal teams and our external client base
  • Comply with Information Security requirements at all times
  • Comply with Health and Safety requirements at all times
  • Any other Ad Hoc duties as and when required

THE REQUIREMENTS

Essential Requirements

  • Strong and demonstrable experience of working with SAS / R or Python (3+years)
  • Excellent knowledge of database structures and data manipulation software such as SQL
  • Hands on experience and solid grounding in predictive modelling and segmentation (supervised and unsupervised learning)
  • Desire to learn and apply machine learning principles
  • Open to using  and learning new machine learning systems
  • Exposure to a diverse range of statistical techniques like linear and logistic regression, clustering, CHAID, factor analysis, time-series.
  • Good communication and teamwork’s
  • Ensure that analysis recommendations have implications wider than just the scope and can provide real benefit to the clients
  • A practical approach – not too theoretical but able to apply creative thinking to deliver an actionable end product
  • Strong attention to detail
  • A willingness to work around problems / less than perfect data
  • A focus on the end product – with responsibility for many of the deliverables to the client, you will need to be confident everything produced meets our strict quality standards
  • Communication skills; face to face with clients, writing blogs and Case Studies
  • Always willing develop their knowledge in the field learning from best practices

PERSONAL SKILLS

  • Team player who has the work as a fully contributing member of a team 
  • Managing client relationships, inter and intra company relationships with other sister companies
  • Communication skills: ability to interpret client needs and communicate it clearly. Ability to present solutions to the client in a simple and easily understandable manner
  • Interact with other members to learn more about the client’s business
  • Possess good problem solving skills 
  • Confidence, enthusiasm and with the energy to make a significant contribution in an organisation

THE BENEFITS

  • Pension scheme
  • Healthcare
  • Life assurance
  • Discretionary bonus scheme
  • Generous holiday allowance
  • ....Plus more!

WHY SHOULD YOU APPLY?

  • Excellent benefits
  • Growth and advancement opportunities
  • A great team of people
  • Relaxed working environment

Please email recruitment@occam-dm.com for a full job description and details of how to apply.

 

SALES MANAGER

THE COMPANY

Response One is an insight-driven marketing agency backed by the power of the St Ives Group, specialising in delivering innovation alongside the highest standards of client service with a professional and co-operative approach to doing business.

Our work family is a group of brilliant people who inspire trust, respect and loyalty, and continually drive change. We prioritise collaboration, knowledge sharing and mentoring to bring out the very best in each other.

Together we celebrate our success, face challenges and live by our business vision and core values – Innovation, Collaboration, Commitment and Diligence.

St Ives PLC’s marketing services businesses Response One, Occam and Amaze One are an integrated proposition, focused around the four core areas of Media, Technology, CRM and Data Science. The group has the capability to support any stage of the customer lifecycle and offers clients the rare opportunity to have a single agency to seamlessly handle everything from media planning to customer retention.

THE POSITION

With a proposition covering Media Planning & Buying, Data, Analytics, Creative, Planning, CRM and Technology, we are looking for an experienced Sales Manager capable of developing and closing a sustainable pipeline across the three businesses’ offerings.

This key role is responsible for the planning and delivery of an effective territory sales plan and for delivering profitable new business and sustained client growth.  The role requires core sales skills and methodology experience, the ability to quickly absorb and understand multiple value propositions and to inspire the multi-disciplinary teams needed to deliver exceptional sales execution. Accountable for the client sales and financial forecast, you will orchestrate resources to achieve high levels of client and prospect value, generate organic growth, securing input from colleagues, as required.

THE REQUIREMENTS

  • 7+ years minimum in sales roles with experience of enterprise sales and demonstrable sales success against financial targets
  • Strong team player, ability to motivate and inspire multi-disciplinary colleagues with open and honest communication – and co-ordinate resources
  • Comfortable with owning and delivering personal prospecting plans
  • Excellent qualification skills
  • Ability to assimilate new material quickly – and to discern business value
  • Ability to plan, organise and effectively communicate compelling ideas and concepts at all levels, including C-suite

THE RESPONSIBILITIES

Key responsibilities will include, but are not limited to:

  • Achieve monthly, quarterly and annual sales goals as assigned by management
  • Develop new business within a specified territory
  • Develop and manage sustainable pipeline of new business
  • Develop comprehensive Territory plans including Personal Prospecting and marketing collaboration commitments
  • Provide regular and complete activity and financial forecast reporting as required by management
  • Maintain and develop relationships with key technical and business stakeholders
  • Establish effective relationships with technology partners
  • Establish solid business relationships with the subject matter experts from Amaze One, Occam and Response One to protect and grow revenue streams from across our full range of services
  • Ensure that effective account and sales plans in place for key opportunities including but not limited to:

o   Close plans

o   Relationship and Decision Maps

  • Foster senior client relationships that establish the group of businesses as trusted partners

THE BENEFITS

  • Pension scheme
  • Healthcare
  • Life assurance
  • Discretionary bonus scheme
  • Generous holiday allowance
  • Plus more…

THE LOCATION

Based in Bath, includes travel throughout the UK.

WHY SHOULD YOU APPLY?

  • Excellent benefits
  • Growth and advancement opportunities
  • A great team of people
  • Relaxed working environment

INTERESTED?

For a full job description and details of how to apply, please contact Hannah at Recruitment@recruitment.co.uk

 

 

 

PLANNING MANAGER

THE COMPANY

Amaze One brings together more than 40 years’ experience of digital and data services and a deep understanding of people’s behaviour, into one powerful approach. Its offering includes a breadth of channel and data understanding in a united suite of services – each informing, and being informed by, the other.

St Ives PLC’s marketing services businesses Response One, Occam and Amaze One are an integrated proposition, focused around the four core areas of Media, Technology, CRM and Data Science. The group has the capability to support any stage of the customer lifecycle and offers clients the rare opportunity to have a single agency to seamlessly handle everything from media planning to customer retention.

 

THE POSITION

The role is an excellent one for an experienced CRM Data-Driven Planner to join the creation of our Planning team to work on well-known brands which will, in turn, further develop your Planning skill set through data-driven marketing and associated strategies

covering data, creative, communications, digital and integration. This role will also support creating intelligent results through campaign evaluation and reporting.

 

THE LOCATION

Bristol, with travel to other office locations.

 

THE RESPONSIBILITIES

Amaze One’s Planning team is responsible for assisting with our Consumer Centric and Data-Driven planning approach, ensuring that opportunities for using data are optimised across all our client businesses. As a Planner within this function you will work with other members within our Delivery Practice to contribute to the overall strategic approach for a client’s interactions with its customers.

We’re looking for a Planning Manager who is self-motivated, enthusiastic, and equally comfortable working autonomously whilst also being a key part of developing the planning offering within the agency.

 

THE REQUIREMENTS

It is essential that our Planning Managers are comfortable drafting and presenting to Clients and internal audiences and has the ability to support the presentation of data to life in an interesting and informative way highlighting both tactical and strategic data uses.

Additional capabilities required:

  • Understanding that data can be manipulated for analysis
  • Understanding of how analytical problem solving can help Clients and how this application of analysis can support strategy
  • Experience of dealing with List brokers to purchase cold data would be beneficial but not essential
  • Experience in working within a Direct Marketing function either agency or client-side is required
  • Experience of supporting the development of a data-driven strategy for clients, from the planning stage to evaluation, including developing targeting strategies
  • Experience of providing a strategic sounding board for your Clients

THE BENEFITS

  •  Pension scheme
  • Healthcare
  • Life assurance
  • Discretionary bonus scheme
  • Generous holiday allowance
  • Plus more…

 

WHY SHOULD YOU APPLY?

  • Excellent benefits
  • Growth and advancement opportunities
  • A great team of people
  • Relaxed working environment

 

Please email Hannah at recruitment@occam-dm.com for further information.

 

 

PROJECT MANAGER

THE COMPANY

Occam has over 20 years’ experience delivering marketing technology solutions that manage data and turn it into actionable insights that power marketing communications and customer experiences.

St Ives PLC marketing services businesses Response One, Occam and Amaze One are an integrated proposition, focused around the four core areas of Media, Technology, CRM and Data Science. The group has the capability to support any stage of the customer lifecycle and offers clients the rare opportunity to have a single agency to seamlessly handle everything from media planning to customer retention.

THE DEPARTMENT

The Occam Delivery department is responsible for the implementation, ongoing evolution and optimisation of client solutions.  The department comprises of functional expertise across Business Analysis, Software Development, Technical Consultancy, Quality Assurance and Project Management.  It exists alongside the Solution Strategy, Commercial and Business Services departments.

SKILLS AND EXPERIENCE

  • 3+ years’ experience of delivering complex technology solutions to organisations. A track record in a commercial client facing role.
  • Possess a detailed understanding of Development life cycles and Infrastructure.
  •  Knowledge of cost and resource analysis.
  • Experience of running large (6-12month) projects.
  •  Experience of running multi-stream projects where ongoing change is requested.
  • Experience managing projects that involve complex technical documentation.
  • Experience with working with 3rd parties and off shore partners.
  • Adaptability to a number of commercial organisations and their cultures.
  • Experience of, or qualifications in Project Management (e.g. Prince 2, PMP or other).
  • Knowledge of software delivery methodologies across traditional waterfall and agile approaches.
  • Able to work in the detail and at the strategic/high level and flit comfortably between them and all areas in between.
  • Excellent communication and presentation skills with an ability to tell a compelling story and convey the vision behind approaches.
  • Equally comfortable in the technical and business domains and able to work across both and act as a translator and bridge builder between the disciplines.
  • Experienced with working in cross functional teams and across organisational boundaries.
  • Commercially astute and comfortable with proving return on investments. 

Desirable

  • Direct marketing industry experience across both traditional marketing and technology roles.
  • Experience across an array of marketing technologies covering capabilities such as data analytics/data visualisation/reporting technologies, campaign automation tools and channel execution software (email service providers, mobile messaging, social, web personalisation).
  • Knowledge of data management technology (ETL/ELT, relational database principles, integration approaches, data hygiene/quality).
  • Understanding of data driven marketing practices (role of data, type of data valuable to marketing/customer experience, sources of data across online/offline).

THE RESPONSIBILITIES

Project Management

  • Manage the day-to-day operational and tactical aspects of multiple or large-scale projects.
  • Plan and manage the monthly project deliverables in-line with client priorities.
  • Gain client sign-off for key project gateways (e.g. Statement of Work, Business Requirements, Test Plans, User Acceptance Testing, Deployment, Change Control etc)
  • Define project activity constraints and assumptions
  • Manage scope, and mitigate risk across projects.
  • Initiate and maintain documentation for project risks and issues.
  • Oversee scrums for Delivery teams.
  • Manage project issues as they arise, and escalate to management/project board as required.
  • Objectively conduct post project reviews as part of a constant learning process

Project Accounting

  • Provide weekly/fortnightly reports to the Client Team on client and project activity.
  • Manage project profitability for projects, and accurately forecast revenue and utilisation across projects.
  • Manage Resourcing utilisation documents/spreadsheets and reports. 
  • Ensure that effort booked to project is accurate and submitted on time
  • Monitor and manage project burndown, and escalate to management issues in advance. 
  • Ensure accurate project invoicing, and address billing issues when they arise.

Client Management

  • Manage day-to-day client interaction and expectations for multiple or large-scale projects.
  • Anticipate client needs and propose alternative business solutions.
  • Continually seek and capitalise upon opportunities to increase customer satisfaction and deepen client relationships.
  • Acquire sound knowledge base of each client's business, organisation and objectives.

Business Development

  • Identify change control opportunities and capitalise on "add-on" sales opportunities across projects.
  • In tandem with the sales team achieve "add on" revenue goals
  • Work in conjunction with the sales team to follow up on sales leads.
  • Manage the resource and cost estimates for bids.

Communication

  • Participate in team and client meetings.
  • Communicate relevant project management information to management and peers on other projects.

Teamwork

  • Work across client projects to share lessons learned and best practices.
  • Lend expertise to internal teams and task forces.

 

Organisational Responsibilities

  • Comply with and enforce Occam’s standards, policies and procedures.
  • Comply with Occam’s ISO27001 procedures and Data Protection Act commitments and proactively identify issues that are encountered.

THE BENEFITS

  • Pension scheme
  • Healthcare
  • Life assurance
  • Discretionary bonus scheme
  • Generous holiday allowance
  • Plus more…

THE LOCATION

Chilcompton, Somerset

 

WHY SHOULD YOU APPLY?

  • Excellent benefits
  • Growth and advancement opportunities
  • A great team of people
  • Relaxed working environment

INTERESTED?

For a full job description and details of how to apply, please contact Sian or Alex at Recruitment@occam-dm.com

 

ACCOUNT DIRECTOR

THE COMPANY

Occam has over 20 years’ experience delivering marketing technology solutions that manage data and turn it into actionable insights that power marketing communications and customer experiences.

St Ives PLC marketing services businesses Response One, Occam and Amaze One are an integrated proposition, focused around the four core areas of Media, Technology, CRM and Data Science. The group has the capability to support any stage of the customer lifecycle and offers clients the rare opportunity to have a single agency to seamlessly handle everything from media planning to customer retention.

 

THE POSITION

The Account Director will be responsible for growing one of Occam’s key accounts and the revenue within it.  The Account Director will be expected to advise clients on how to achieve their business objectives confidently, and with gravitas, and they will be expected to build and sustain strong and long-lasting relationships with client-side senior managers and maintain frequent contact with any other third party agencies.  They will be comfortable providing the client with real value to help them create profitable engagement through services such as CRM, Planning, Insight, Data and Technology.

The Account Director role will also include actively proposing and helping to implement new and innovative strategies in order to meet and exceed the overall revenue and profit targets.

They will support the Client Services Director in managing and motivating the team – working together to deliver an outstanding service in order to retain and grow the client account.  They will take overall responsibility for the quality of work carried out by all team members, ensuring the agency has the correct level of skills to grow the accounts – and be seen as a true client partner.

 

THE REQUIREMENTS

The ideal candidate will have experience of working in a Marketing/Advertising Agency, with a solid understanding of the basic elements of data and marketing, through the line/ATL/BTL experience and skills (although with CRM as a core skill set) would be a distinct advantage and preferred within the candidate search.

You’ll be resilient and able to build good working relationships with clients at a senior level, together with a demonstrable track record of delivering for the client when working to tight deadlines.

You will be an ambitious self-starter looking for fast career progression with a real desire and inquisitiveness about where Marketing/CRM is going. Developing good relationships with all clients – through strong project management of their jobs but also through communication – keeping them informed at all stages, listening to clients, talking through comments to fully understand what they want. You will be able to provide solutions to problems rather than just asking for them.
 

THE RESPONSIBILITIES

Key responsibilities will include, but are not limited to:

  • Have an understanding of the role of marketing communications within a broader business context to ensure the agency role is marketing partner rather than supplier
  • Proactively advise clients about digital marketing landscape developments and ensuring that campaign strategies are adapted in a timely fashion to meet all relevant requirements
  • Ensure that customer reporting utilises the right metrics, delivers robust insight, includes clear actions and relates clearly to achievement against agreed objectives
  • Able to Project Manage all elements of the CRM delivery for a client from Insight & Planning of the campaigns through to the briefing & execution
  • Ability to write a client/data brief and to be able to critique and add value
  • A good working knowledge of external data sources that can help a Client – both open and paid for
  • Own the commercials and actively ensure that we are working in an effective way to deliver sustainable margins
  • To ensure awareness of the clients primary marketing channels and their value and relevance to target consumers
  • Drive client strategy and become the primary client contact for your key clients, ensuring the agency provides a lead agency role.
  • Ensure regular contact with the client providing updates on services and outstanding work
  • Accountable for ensuring that work is presented to the clients is to quality, time and cost
  • Be able to provide a high level consultancy service to clients as well as strong execution and planning
  • To prepare and deliver top quality proposals and presentations to customers to demonstrate progress and up-sell additional products and services, ensuring that documentation and presentation material follows all company style guidelines.
  • To understand the make-up of the current client solution application/technology and how this will evolve over time

THE BENEFITS

  • Pension scheme
  • Healthcare
  • Life assurance
  • Discretionary bonus scheme
  • Generous holiday allowance
  •  Plus more…

 

THE LOCATION

Based at our office in Bristol, includes travel across all office and customer locations throughout the UK.

WHY SHOULD YOU APPLY?

  • Excellent benefits
  • Growth and advancement opportunities
  • A great team of people
  • Relaxed working environment

 

INTERESTED?

For a full job description and details of how to apply, please contact Sian or Alex at Recruitment@occam-dm.com

 

CRM COMMUNICATIONS DEVELOPER AT AMAZE ONE

THE COMPANY

Amaze One brings together more than 40 years’ experience of digital and data services and a deep understanding of people’s behaviour, into one powerful approach. Its offering includes a breadth of channel and data understanding in a united suite of services – each informing, and being informed by, the other.

St Ives PLC’s marketing services businesses Response One, Occam and Amaze One are an integrated proposition, focused around the four core areas of Media, Technology, CRM and Data Science. The group has the capability to support any stage of the customer lifecycle and offers clients the rare opportunity to have a single agency to seamlessly handle everything from media planning to customer retention.

Purpose of the role
The role of the CRM Communications Developer is a key role within the CRM Division. The focus of the role is to ensure the delivery of CRM campaigns through the building and deployment of CRM communications such as Email.


Main responsibilities
This is a CRM Communications role with a focus on delivery. It requires a strong level of technical, administrative and communication skills. Tasks include:
• HTML development of CRM Communication builds
• Campaign Management
• Brief Management
• Ensure job output meets the requirements of the brief;
• Ensure benchmarks for delivery are agreed before production work commences.
• Successful interpretation of campaign briefs received from the client, identifying any areas of the brief that require further clarification and/or approval
• Strong focus on testing and quality of final HTML outputs
• Keeping up with the latest email build techniques.
• The responsibility of improving our email building process with modern techniques and build tools.


Email Design & Development

• Drawing upon your strong email design and technical skills you will design and build HTML emails following current industry best practice guidelines. Ensuring all email templates and designs are responsive and maximised for mobile

• Create email campaign concept ideas as well as working from a client brief

• In addition, you will continually be looking to improve our existing and new email templates ensuring they are effective, on client brand and consistent to help maximise results
• Assist in the management, development and execution of all email marketing and data activities inside multiple ESP’s (Email Service Providers)
• Support the development of brand new creative(s) for our client’s customer lifecycle journeys
• Testing and debugging HTML emails, Cross browser / device testing


Communication
• Manage communications in respect of all client campaign work;
• Work alongside the other departments to provide service in line with the agreed client SLAs
• Provide regular updates around the status of your campaign builds
• Collaborating with designers.


General
• Constantly looking to improve the standard of outputs, with a finger on the pulse of modern email design and build.
• Gain knowledge of client terminology and way of working;
• Investigate problems and advise options when queries arise, liaising with other departments or staff when required;
• Adopt and encourage an open-minded approach to new projects
• Provide technical advice to other departments as and when required
• Identify and suggest ways of continually improving the process of running campaigns
• Ensure that the client team is kept up to date with the progress of all campaigns, making them aware of any issues that may affect delivery;
• Attend internal or external client meetings when required
• Good understanding of grammar


Skills & Experience
Essential:
• Strong technical background with excellent HTML and CSS skills
• Experience in a direct marketing industry environment;


Desirable:
• Good knowledge and experience of using digital marketing tools, preferably with experience in using:
• Hands on campaign skills, preferably with experience in using Email Deployment Platforms such as:


o Pure 360
o Unica e-Message
o IBM Marketing Cloud
o Salesforce Marketing Cloud
o InTouch
o Click Dimensions


• Strong MSOffice skills
• Creation of all design assets including banners, landing pages and display creative
• Web design/ development skills
• Experience of copywriting
• Knowledge of modern front end development tooling. Specifically Node and Grunt / Gulp.
• Knowledge of CSS pre-processors. Specifically SASS.
• Creation of all design assets including banners, landing pages and display creative
• Web design/ development skills
• Experience of copywriting

THE LOCATION

Bristol

Please email  Recruitment@occam-dm.com for a full job description and details of how to apply.