turning CUSTOMERS INTO BRAND AMBASSADORS
Having been inspired by our expertise in third party insert programmes, Missguided approached us with the aim of adding value to their customer journey and revenue to their bottom line.
We set our sights on establishing Missguided into a highly regarded carrier brand, with opportunities available for advertisers to place both insert and sample campaigns.
We knew that we need to generate awareness and excitement to intrigue partners in the third party market. Therefore we launched with a party invitation designed to foster revenue generating partnerships. Due to our market-leading contacts we could instantly reach out to suitable advertisers to get the programme off to a flying start. Unlike our competitors, we were able to provide immediate multiple revenue streams including third party insert and samples.
Since we opened this opportunity up to market, Missguided’s growth has been phenomenal with a 910% increase in revenue. In addition campaigns have seen fantastic results, and Missguided is now a go-to brand for advertisers looking to target the young female fashion market.
We are continuing to grow the programme with insert and sample advertisers, along with offering other integrated opportunities and partnerships for brands to embed their offering into the Missguided message.